The importance of critical thinking in the era of AI, and the utility of tools like ChatGPT for social and academic organizations.

After several weeks of intense debate worldwide surrounding the new Artificial Intelligence tool ChatGPT, it is evident that we have entered a new technological era that generates great expectations. The constant advancement of technology and the arrival of Artificial Intelligence (AI) leads us to reflect on the importance of being critical thinkers in this digital age.    

Why become critical thinkers?

Developing critical thinking allows us to evaluate the information and make informed decisions. Curiosity is a key skill for critical thinking; it leads us to investigate and delve into topics of interest. So, it is time for us to train our curiosity, creativity, and capacity for analysis and critical thinking. Because ideas, creativity, and judgment will remain inherently HUMAN.

In this sense, although academic organizations and social organizations have a high level of critical thinking, they often face resource limitations for communication. Therefore, they may have difficulty disseminating information about their research, projects, events, and achievements on their social networks effectively. Additionally, they often work on complex and specialized topics that may be difficult to explain in simple and accessible terms for the general public. This is where such tools contribute to daily work, improving their reach and effectiveness in communication while saving time and resources, and achieving a greater impact on the audience.

How can this tool specifically help an organization? Here are some examples:

  • Creating concise, clear, and engaging social media posts for the organization’s followers based on research, case studies, or social issues. This way, they can effectively and attractively communicate their work to a wider audience, increasing their reach and visibility.
  • Writing meta descriptions for their website’s SEO, allowing them to optimize their online presence and improve their search engine ranking.
  • Analyzing their data, allows them to align their communication strategy and the organization’s overall strategy based on their goals and results. This enables them to make more informed and effective decisions regarding how to communicate their initiatives and achieve a greater impact on society.
  • Translation of documents into different languages: It can provide accurate translations of documents and messages in various languages to reach wider audiences.

AI tools are becoming increasingly important in the digital world we live in today. Technological evolution is happening so rapidly that we have not had time to fully absorb and understand it. This causes many doubts and fears, but we will have to gradually adapt to its use and leverage these resources to our advantage.

I believe that this tool will be very useful for social and academic organizations seeking to improve their online presence and effectively communicate their work through social networks. Especially in complex issues that affect our society and in which we should all engage to better understand them.

Tell me! Have you ever used AI tools in your daily communication work? How has your experience been?

#criticalthinking #ArtificialIntelligence #ChatGPT #technology #communication #socialorganizations #academicorganizations #socialimpact #research #projects #achievements #SEO #audiences #digitalresources #technologicaladaptation #creativity #analysis #curiosity

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Maximizing Your Impact: Tips for Launching a Fundraising Campaign

Photo by Lidiia Nemyrova on Unsplash

First and foremost, it’s important to set clear and specific goals: define the amount of money you want to raise, what the funds will be used for, and the timeline for the campaign.

It’s also crucial to identify your target audience: the people who are most likely to be interested in your cause or organization and who have the means to donate. Choose the right fundraising platform that aligns with your goals and audience. There are many options available, such as crowdfunding platforms like GoFundMe, social media platforms like Facebook, and specialized platforms like DonorsChoose.

Create a compelling story that explains why the funds are needed and how they will help your organization or cause. Use emotional and persuasive language to engage potential donors and make them feel invested in your cause. Use high-quality images and videos to showcase the impact of your organization’s work and the importance of the cause you are fundraising for.

Consider offering incentives or rewards to donors, such as exclusive merchandise or a mention on your organization’s website or social media accounts. Keep donors informed about the progress of the campaign, and thank them for their support. Make sure to follow up with them after the campaign ends to show the impact their donations have made.

Promote the campaign through social media, email newsletters, and other channels to reach a wider audience. Encourage donors to share the campaign with their friends and family!


#FundraisingTips #Crowdfunding #Nonprofit #GiveBack #SocialGood #Donations #Support #Philanthropy #CommunityImpact #ImpactGiving #Empowerment #OnlineFundraising #CampaignStrategy #Entrepreneurship.


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Woke Washing!!

In times of uncertainty caused by the pandemic, brands are trying to use social issues and progressive strategies to make themselves out to be brands committed to humanity and ethics and thus capitalize on the current emotional state of their consumers. (video)

However, brands are not always internally aligned with the social cause that their new TV ads defend. Arwa Mahdawi, in an article for The Guardian, says: „Modern brands have started using progressive values as a marketing play and are appropriating social activism as a form of advertising. It is like the „Greenwashing“ of yore but on a whole other level. We have, I am afraid, entered a nauseating new age of woke washing.“

But, what does #wokewashing mean? A corporation, institution, or individual says or does something that signals their advocacy for a marginalized cause while continuing to cause harm to vulnerable communities. (

Nowadays, consumers have more access to information across the internet and social media and are more critical about what brands they want to consume. Being REAL and taking a stand can be the biggest challenge for brands, advertising, and businesses today. To name one example, you cannot talk about equal pay in your advertising when your company has no women on its executive team (compare: Audi’s case during the Superbowl 2017).

Currently, the Museum of Brands in London has an exhibition called „When Brands Take a Stand“. It proposes to open the debate on whether brands should get involved in social issues and what might be the best way to do it if the answer is “yes”.

On his website, Chris Griffin, CEO at the Museum of Brands, explains, “We want to amplify the debate around the relationship between brands, people, culture and society, and how these interact with each other. Brands and advertising agencies have a platform to influence, and with that comes responsibility. This initiative dives into these complex relationships.”

This is a relevant issue due to the current world situation and the critical stance of new generations towards the problems that affect humanity such as climate change, equality, racism, and many others affect their lives massively.

Companies must perform a thorough internal analysis and corporate self-reflection (do a thorough scanning) to unearth shortcomings and implement actions that contribute to its transformation before taking a stand publicly. Listening and learning is the key to becoming a real „influencer“ of a cause. It is not just to make a campaign about the latest trendy social issue, earn a few euros, and win the hypocrite of the year award. Not anymore.

Hopefully, in the future, we can change the way our economy consumes and exploits people and natural resources, but in the meantime, there is much work to be done. At least some have already started.

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#Postcorona Invitation

Social Marketing

We are in the middle of a worldwide pandemic that is radically changing our way to live and our daily lives while a global discussion about racism, equity, diversity, sustainability, and inclusion is in full swing and the world faces a climate emergency and economic crisis. It sounds very stressful and overwhelming however this epoch also represents a perfect opportunity for us to create a different present and future for the next generations.

Coming into lockdown, we have been more supportive of our communities, neighbors, and strangers. Maybe we have understood what the true meaning of life is, how little acts of solidarity and kindness can change the lives of others, and identified the real indispensable professions and their workers that matter most. Now we are having global conversations through hashtags like #leavenoonebehind and #Blacklivesmatter.

We are finally looking at issues and people that we had decided to ignore. We are pointing the finger at the wounds of Humanity, listening, and learning about what is happening to us and around us, experiencing and understanding what we have been doing wrong for decades, and looked at possibilities on how we can change it.

We are moving into a new world, a world that is in transition and challenging us in several aspects, where technology and communication have a tremendous acceleration, power, and ever-increasing impact on our society.

Today more than ever, for all of us working in the field of technology, communication and marketing have a responsibility to handle that power and tools with extreme ethics. Our challenge is to adapt and to implement these demands and changes into our jobs, projects, organizations, clients and ventures.

I invite you to build this post-Corona world through your expertise, whatever it is, where the Human being, nature, and Humanity are first.

Let´s do it together!


Photo by Kamil Tatol on Unsplash

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Let`s talk about Social Advertising 

I’m still watching social advertising campaigns with pity pictures.
And what is the point of that usage? Creating guilt and winning a donation?
Please, never again!!

People who are victims of war, of extreme poverty, or need to live with disabilities, do NOT deserve this victimization. We must dignify their humanity, respect them, and at least in our field, we need to depict the place they should be in society and the world, and not the place where circumstances have forced them to be in.
As creatives, we must be involved in creating real solutions, the reconceptualization of the picture selection through communication with the persons concerned, and stop classifying people because of their differences. We must show a positive, inclusive, and proactive approach when we are creating a new campaign.
Dear colleagues, we must be part of the solution and not benefit from other people’s misfortunes.
Please take a look at this super stunning Ad, which was made in Germany. I love it <3

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Yeees!!  but how to create it? and especially in the millennial era? Today I want to share with you this great video by Somi Arian, Founder of Smart Cookie Media, who has a big knowledge about this audience.


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Perhaps one of the most used hashtags or word today, and it seems that everyone is going in that direction… but here I found this successful case focused on a different model: “Doing what you love and working strategically”


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