After several weeks of intense debate worldwide surrounding the new Artificial Intelligence tool #ChatGPT, it is evident that we have entered a new technological era that generates great expectations. The constant advancement of technology and the arrival of Artificial Intelligence (AI) leads us to reflect on the importance of being critical thinkers in this digital age.

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In times of uncertainty caused by the pandemic, brands are trying to use social issues and progressive strategies to make themselves out to be brands committed to humanity and ethics and thus capitalize on the current emotional state of their consumers. (video) However, brands are not always internally aligned with the social cause that their

We are in the middle of a worldwide pandemic that is radically changing our way to live and our daily lives while a global discussion about racism, equity, diversity, sustainability, and inclusion is in full swing and the world faces a climate emergency and economic crisis. It sounds very stressful and overwhelming however this epoch

Let`s talk about Social Advertising  I’m still watching social advertising campaigns with pity pictures. And what is the point of that usage? Creating guilt and winning a donation? Please, never again!! People who are victims of war, of extreme poverty, or need to live with disabilities, do NOT deserve this victimization. We must dignify their