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In times of uncertainty caused by the pandemic, brands are trying to turn towards more social and use progressive strategies to make themselves out to be brands committed to humanity and ethics and thus capitalize on the current emotional state of their consumers. (video) However, brands are not always internally aligned with the social cause

We are in the middle of a worldwide pandemic that is radically changing our way to live and our daily lives while a global discussion about racism, equity, diversity, sustainability, and inclusion is in full swing and the world faces a climate emergency and economic crisis. It sounds very stressful and overwhelming however this epoch

Let`s talk about Social Advertising  I’m still watching social advertising campaigns with pity pictures. And what is the point of that usage? Creating guilt and winning a donation? Please, never again!! People who are victims of war, of extreme poverty or need to live with disabilities, do NOT deserve this victimization. We must dignify their

If you’re in trouble trying to figure out what Millennials want… please, let`s get moving forward to the next generation because it`s really interesting. More…